With personalized, data-driven recommendations delivered through mobile applications, the partners provide consumers with tips, recommendations, and motivation to help achieve their individual lifestyle goals and empower them on their aging journey.

This collaboration will combine Salus Optima’s consumer application that provides an AI-enabled 360-degree view of the impact of lifestyle choices and related challenges that consumers face in addressing their health and wellness targets whilst leveraging Bayer’s global footprint and its broad consumer health expertise and portfolio.

Patricia Corsi, Chief Marketing & Information Officer of the Consumer Health division of Bayer, commented, “There has never been a better time for our business to support consumer self-care. As the global population ages and we enter an era where many born today will live past 100 years old, understanding and taking action on aging, supported by data and science, is an exciting investment from us to our consumers. With the integration of products, platforms, and devices powered by AI, we put self-care front and center for the people we serve with our business.”

Rodrigo Jesus, CEO of Salus Optima, added, “We are thrilled to be working with an iconic consumer health brand such as Bayer. This allows us to accelerate time to market, expand our reach and help those that will truly benefit from precision health technologies. Our partnership will address two major global trends in consumer health: personalization and selfcare.’’

As part of Bayer’s commitment to advance precision health and drive innovation in healthy aging, the partnership with Salus Optima follows the recent announcement of the company’s alliance with Hurdle, a pioneer in diagnostic testing. Hurdle’s saliva-based biological age test will provide insights that will encourage consumers to utilize Salus Optima’s digital application to define individual lifestyle goals as part of their healthy aging journey. With the launch of its precision health business unit earlier this year and these two partnerships, Bayer is building a holistic ecosystem to help address consumer needs on their healthy aging journey.