IQVIA to Deliver its Orchestrated Customer Engagement (OCE) Platform to Sanofi in the Africa & Middle East Region

24 October 2023 | Tuesday | News

Sanofi to use IQVIA’s CRM platform to maximize customer interactions and innovate in the retail channel

IQVIA™ (NYSE:IQV), a leading global provider of advanced analytics, technology solutions and clinical research services to the pharmaceutical and broader life sciences industry, today announced that Sanofi will use the IQVIA OCE platform in select countries across Africa and the Middle East.

IQVIA OCE is a next-generation life sciences commercial platform that connects all customer-facing functions to deliver more personalized and optimized customer experiences. OCE delivers best-in-class CRM for life science companies that is built and maintained on the latest Salesforce technology. Powered by IQVIA Connected Intelligence™, OCE accelerates decision making with greater accuracy and scale through embedded intelligence providing real-time contextual insights, AI-driven recommendations, and predictive outcomes.

“Sanofi Consumer Healthcare has been using IQVIA in many markets to support our HCP engagement. OCE comes as the natural solution to accelerate our omnichannel strategy to interact with our Customers and Healthcare partners," says Micah Naidoo, Head for Africa, Middle East & Turkey, Consumer Healthcare, Sanofi.

“IQVIA has a longstanding relationship with Sanofi, and we are delighted to provide our OCE platform for their advanced customer engagement needs,” said Peter Lane, Senior Vice President and General Manager, Africa, Middle East and South Asia, IQVIA. “OCE will help Sanofi’s Consumer Healthcare Global Business Unit deliver a more orchestrated customer experience for its business, optimizing engagement across all personal and digital channels.”

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